Introduction
Considering the economical grounds and factors it is important
to mention that the global economic meltdown has posed a serious threat to the
progress and development of the global aviation industry and at the same time
also manifested its adverse ramifications upon the manufacturing potentials of
aircrafts. Due to the pinch of the financial turmoil airlines had to look
towards different countries like China and Japan where airlines were readily
making ground to welcome them through their cheap labor and expenditure cost.
As a result of these changes that took place in the post-recession years many
airlines had to put their social responsibility at stake by signing contracts
with airlines of different countries that could provide them with the
manufacturing services of their aircraft. One of such companies which will be
assessed through various dimensions during the course of this discussion is Air
Asia Airline.
Elements of Marketing Process
Earning good profit is the basic and one of the most important
goals of every business (Dwyer & Tanner, 2006). To achieve the targets it
is necessary to build up some strategies apart from company’s contribution
echelon. The marketing strategy should be able to reach the target audience.
Only the product with this kind of strategy survives in the market (Bygrave and
Zacharakis, 2009). In order to maintain the consistency of standards, the
marketing strategy of any organization plays the most pivotal part and it is the
strategy part where the company has been able to acquire the greatest leverage
in the financial mainstream.
In order to devise an enforcing and appealing market strategy
for success and in order to catalyze this process, there are some core elements
of marketing process which are as follows
In the different stages
that comprise the development and formulation of an effective and sustainable
business strategy, it is extremely important that the product being designed is
able to deliver its message at the niche market segment it caters.
Choosing the right target market with greatest potential is a tedious task.Continue to Part 2
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