Marketing process and its elements (Part 4)

Contemporary analysis of the aviation industry shows that major stakeholders are not threatened with competition, but it is basically the number of suitable alternatives available that serve as a key threat to their progress. Keeping this in mind we can now look at the case and challenges that AirAsia encounters in the planning of a counter culture market and advertising strategy. It is a low-fare airline, hence the mode of its marketing is restricted through the kind and nature of products that they deal with,

In these competitive times all organizations intend to introduce measures that can bring creativity in the way they market and advertise the products that they manufacture. In order to fulfill this objective the importance of exclusivity has enhanced phenomenally in contemporary business. One of the basic benefits that this element helps in obtaining is that such businesses are able to cater their own niche target market through the way they intend to advertise their market.

Secondly, it is the exclusive nature of the business and their market strategy that entices different demographic segments to know about the brand and its dynamics.

Third and most important is that such measures collectively help in increasing the revenues that are produced by the organization which is the most important in contributing to the success and development of the organization (Dwyer and John, 2006).

In contemporary corporate mainstream some of the novel media that have emerged to play pivotal role in the field of advertising is the social media and networking. Facebook, Twitter and MySpace have emerged as hot beds of advertising as well as for the effective conduction of promotional campaigns for any venture that the business is going through. With the help of these venues and frontiers a business can also easily track the traffic that is arriving at the website as Google provides this facility in the form of Google analytics. By means of the traffic that is arriving at the website and the place which is attracting massive attention the company can take subsequent steps in formulating their very own corporate strategy and hence can target their new designer’s bag at the correct niche market and as per their requirements (Paul, 1997).